DHANI MAU

For both his eponymous line and Moschino, designer Jeremy Scott has referenced countless kitschy cultural touch-points.  Barbie, Spongebob, Coca-Cola, “The Simpsons,” the circus, cowboys, actual trash, paper dolls, “My Little Pony” and McDonald’s have all gotten the Jeremy Scott twist.

  And as is his penchant, those references were often represented quite literally in his designs. Of course, it’s one thing to dress up models. As fancy fast-food servers, and a very different thing to (allegedly) copy an emerging designer or artist. Edda Gimnes, a Norwegian womenswear designer based in London, took to Instagram on Friday. Accuse Moschino of taking uncredited “inspiration” from her Spring 2016 and Spring 2017 collections for the Italian house’s Spring 2019 collection, shown in Milan on Thursday.  

The similarities between the two collections’ “scribbled”-on dresses, hats and bags are striking to say the least.

In further evidence that this was not a coincidence, Gimnes says she actually met with someone from Moschino in New York last November. She showed that person, whom she does not name, all of her work, including her sketchbooks and ideas
Left: A look from Moschino's Spring 2019 collection. Photo: Imaxtree; Right: A look from Edda Gimnes's Spring 2016 collection. Photo: Eamonn M. McCormack/Getty Images

Left: A look from Moschino’s Spring 2019 collection. Photo: Imaxtree; Right: A look from Edda Gimnes’s Spring 2016 collection. Photo: Eamonn M. McCormack/Getty Images

“Seeing the Moschino show yesterday makes me so sad and I feel so hurt that someone has, the way it looks to me.  Unquestionably used my SS16 and SS17 collections as inspiration without granting me any credit,” she writes.
  “As a young designer one is so vulnerable and they probably think that this would go unnoticed. I will make sure it doesn’t”. She includes a slideshow of side-by-side photos tagging Moschino and industry knockoff watchdogs Diet Prada.

Gimnes may be a smaller designer than Moschino, but she’s not a total unknown.

The London College of Fashion grad has been heralded as one to watch by a number of publications; she’s been covered by The New York TimesBritish Vogue and WWD; won emerging designer awards from the International Fur Federation and SAGA furs; and counts Alber Elbaz as a mentor.   She has also dressed celebrities like Gigi Hadid and Lady Gaga. Both of whom have been supporters of Scott’s, as well. Her design signatures so far appear to be hand illustrations, fun colors and trompe l’oeildetails. It’s also not the first time Scott has ended up in hot water due to copying: Graphic artist Jimbo Phillips sued him over prints used in Scott’s own Fall 2013 collection. While graffiti artist Joseph Tierney, aka Rime, sued Moschino over its Fall 2016 collection, which featured work from a mural he did. Overall, Scott doesn’t look great here. We’ve reached out to both Moschino and Gimnes for comment and have yet to hear back. Source: Fashionista    

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